Tata group’s multi-brand e-commerce platform, TATACLiQ.com has launched a first of its kind photography store called ‘Shutterbug Lounge’, which will feature the best camera deals.
The Lounge promises to be a one-stop shop for the best-in-class DSLR, lenses, external flashes, camera bags and all other essential accessories. To ensure hassle-free phygital services for the consumers, there will be a seamless integration of TataCLiQ.com and Croma stores.
Vikas Purohit, Chief Operating Officer, TataCLiQ.com stated that they had entered the e-commerce market with an aim to provide a brand forward experience for the high-involvement purchases. “Offerings such as Shutterbug Lounge is an attempt to reach out to serious photography enthusiasts in the country and present complete imaging solutions and not just a large section of photography products to them,” he said.
Purohit added that they wanted to make TataCLiQ.com a destination that appealed to every brand loving consumer in the long run.
TataCLiQ.com in association with Mumbai igers is running a #ShutterbugLounge contest where one winner stands a chance to win an INR 10,000 voucher, which can be redeemed in the lounge section on the website. The contest is live till Aug 25