Facebook-owned Instagram is looking to add live video streaming to its service, CEO Kevin Systrom confirmed in an interview with the Financial Times Thursday. “Live is really exciting for us, Systrom told the paper. “I think it can enhance what we’re doing.”
Systrom went on to say that live video has the potential to strengthen the relationships between its users. He didn’t comment on how exactly Instagram is going to integrate live video, and when the company will launch the new feature.
Instagram added those 24-hour Snapchat-style stories back in August, and at the time it was a big moment in the ongoing arms race of features that’s happening between visual media apps like Instagram, Snapchat, Facebook, and YouTube. But live video figures to play an increasingly important role in that arms race going forward.
Social live video was pioneered by Twitter’s Periscope app and others, but has since also become a big focus for Facebook. So it’s no surprise that Instagram — which was bought by Facebook in 2012 — will soon offer live video as well.