Photographer Danny North was at a paid Fujifilm UK event, recently, to try out the new medium format GFX 50s. After the technical talk, surprisingly Fuji UK brought out a topless model to test the camera on.
The situation left North in high anger and he left the event right away to pass out his frustration on twitter.
Here are the screenshots of his tweets
To this, twitter reacted angrily.
— Angela Powers (@angelampowers) February 24, 2017
@dannynorthphoto What the actual what?? Christ alive.
— Claire Nelson (@clairenelson) February 24, 2017
@dannynorthphoto good on you for your response and calling it out publicly. As a young female photog using Fuji I'm disgusted by this.
— ameena rojee (@AmeenaRojee) February 24, 2017
— Graham Pilling (@armyofcats) February 24, 2017
— johnsummersphoto (@johnsumersphoto) February 24, 2017
Let’s see what were the reactions to FUJI’s response
— aeroferret (@aeroferret) February 24, 2017
— David Blanchflower (@DavidBflower) February 24, 2017
Fujifilm further said “Had we known in advance that this shooting subject was going to be used we would have requested an alternative subject for the workshop. We would never knowingly use such shooting subjects to promote our brand.”
via : Peta Pixel