One of the stranger stories to come out of CES this year was the news that Chinese drone maker DJI had acquired a majority stake in Hasselblad, the iconic Swedish camera company. Neither side has officially announced the move yet, but sources familiar with the situation confirmed that the reports filtering out of CES were accurate.
The companies also announced a partnership to work together on high-end camera drones that would combine DJI’s drone aerial technology with Hasselblad’s cameras.
Now Luminous Landscape has reported, and multiple industry insiders have told TechCrunch, that DJI has acquired Hasselblad, not outright, but taking a majority stake in the camera company. The deal is a sign of the times.
If this report is correct, then Hasselblad will have come full circle back to the aerial photography industry: the company originally started back in the 1940s when the Swedish government approached Victor Hasselblad and tasked him with developing an aerial camera for the country’s military.