With the 50MP Canon EOS 5DS and 42.4MP Sony A7R II stealing some of the thunder of the 36.3MP D810, we expect Nikon to fight back with the D820 (or maybe D850), while a D5X shouldn’t be discounted. Nikon flagships have a life-cycle of 3 years while the entry level DSLR cameras have relatively smaller life-cycle of around 2 years. The newer models are not getting some market changing innovations but smaller upgrades. This may be due to the intense competition in the market and changing consumer behavior where photographers prefer latest and up-to-date models. As of latest information, it is rumored that Nikon D850 Nikon D5x and more coming in 2017.
Nikon is under pressure
Nikon has to deliver in 2017, if you do not want to get too far behind. And the chances that some novelties will be presented in the coming months are generally quite good – after all Nikon celebrates its 100th anniversary this year.
At the end of January rumors had already made the round that Nikon finished the production of the D810. This could be interpreted as a sign of an early presentation of the Nikon D850. A new rumor, which should be taken with caution since it does not originate from a reliable source, has now appeared, but we have seen in the past several times that such rumors are often true. Supposedly, the Nikon D850 is equipped with a new 46-megapixel sensor.
Nikon announced Nikon D610 in October 2013, D750 in September 2014 and D810 was announced in June, 2014. It is quite obvious that not all cameras will see replacement at the same time but through out the year. Nikon may also announce a smaller cousin of their flagship Nikon D5 which is rumored as Nikon D5x. All in all 2017 will be an exciting year for Nikon users.
Nikon is getting ready for the CP+ show in Japan at the end of the month – see the new Nikon booth in the picture above. Any potential announcement should happen before the start of the show (February 23rd, 2017)
Let us know in comments what you expect from Nikon in it’s 100th year.