NIKON ANNOUNCES SOCIAL MEDIA READY DSLR D3400

NIKON ANNOUNCES SOCIAL MEDIA READY DSLR D3400

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Nikon has officially announced the D3400, the company’s newest entry-level DSLR. It is (somewhat obviously) a successor to the D3300, and the D3200 that came before it. The new camera doesn’t boast many changes, but there is one big one: this will be the first entry-level DSLR with the company’s Snapbridge software, an always-on Bluetooth Low Energy connection that lets the camera automatically transfer images to a user’s smartphone — no Wi-Fi required.

The D3400 will be a bit lighter than the D3300 was, which is impressive considering the D3300 was already 30 percent smaller and 25 percent lighter than the D3200. Nikon says the D3400 will weigh 395g, which would be 15 percent lighter than the D3300.

While the D3400 isn’t a big overhaul, some of the guts are getting upgrades. The top end of the ISO range is getting stretched to 25,600, and the battery will last almost twice as long as it did in the D3300 — up to 1,200 shots, according to Nikon.

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The D3400 will be sold — in black or red — as a kit with Nikon’s new image-stabilized and quiet-focusing 18-55mm f3.5-5.6 lens, which was announced at CES. That package will cost $649 when it goes on sale in September, but customers will also be able to buy a version of the kit with no image stabilization for about $50 less. Nikon is also announcing a new quiet-focusing 70-300mm f4.5-6.3 telephoto lens — also with or without image stabilization. The company says it will sell a D3400 kit with the image-stabilized 18-55mm and the non image-stabilized 70-300mm lens for $999.

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