Another year, another iPhone. Here we present you with the features of iPhone 7 camera in details. The real power of dual camera is here.


The most important part of the iPhone 7 Plus camera is that it actually contains two cameras. Before the launch my bet was that Apple would use a colour sensor and a black-and-white one to improve low-light performance beyond both the capabilities of the iPhone 6S Plus and the Samsung Galaxy S7.

That’s not what the iPhone 7 Plus has, though.

It uses a 27mm lens and a 56mm one. So that’s a 1x-zoom lens and a 2x-zoom lens. This gives the phone the equivalent of a 2x optical zoom. That may not sound all that impressive, but it is in a phone only 7.3mm thick.

Such a dual-camera setup also separates the iPhone 7 Plus from other dual-sensor phones we’ve seen before, like the HTC One M8 and Huawei P9. This is something new.

iPhone 7 Plus 5

When you use the iPhone 7 Plus, you’ll be able to select 1x or 2x views, or anything between 1x and 10x zoom. There’s a good reason to stick to the native 1x and 2x focal lengths if you care a lot about image quality, though.

Beyond 2x zoom, the iPhone 7 Plus reverts to standard digital zoom. This is like opening up an image in Photoshop, cropping it and expanding it. Terrible, in other words.

There’s also an issue using zoom settings between 1x and 2x zoom. It’s all down to what these images are made of. At, say 1.3x zoom, the scene is larger than the 2x-zoom lens can see, but small enough that the 1x lens can’t use its full resolution to render the image. The iPhone’s brain then has to squish together the image data from the parts of the scene each lens can ‘see’ and hope for the best.

The only focal lengths equivalent to a normal optical zoom are 1x and 2x. The range in between is made from software compositions. However, it’s exciting stuff.

Apple hasn’t come up with this tech itself. It acquired LinX in 2015, a company that’s been working on this tech for years, and outlined a very similar camera setup in 2014.

iPhone 7 Plus


Even if you just use 1x-zoom photos 90% of the time, image quality should be significantly improved in low-light conditions. The iPhone 7 Plus has a new 6-element f/1.8 lens.

The older iPhone 6S Plus has a relatively slow f/2.2 lens, which had already been radically outstripped by rival Androids when the last generation was announced. The f-stop rating tells you how wide a lens’s aperture is.

The wider the lens aperture, the more light can get through to the sensor. Apple says 50% more light gets to the sensor this time around, which will improve low-light performance.

It’s great, although not the widest-aperture phone camera around. The Samsung Galaxy S7 has an f/1.7 lens. Of course, it only has the one rear sensor.

iPhone 7 Plus


A fast lens doesn’t mean much in the phone world unless it’s partnered with optical image stabilisation. Even larger phone sensors are tiny, and a fast lens isn’t enough to ensure good low-light performance.

OIS keeps the sensor steady so that even if you move a little bit while light is pouring in, your images will stay sharp. Night shots demand slower shutter speeds, meaning there’s more chance that little hand movements will change what the camera sees while it’s taking in light.

Last year, only the iPhone 6S Plus had OIS. This year both iPhone 7 models do.

There are a few questions left to answer here, though. First, we don’t know how hard Apple has pushed the optical image stabilisation. The Samsung Galaxy S7’s night-time image quality is only as good as it is because it’s willing to make the shutter very slow in order to avoid ramping up sensitivity, which is what makes your photos noisy.

The iPhone 6S Plus’s limit is around 1/9 of a second, even though a good OIS system can let a shutter slow down to 1/4 of a second and keep handheld photos sharp.

Our second question is whether the 2x-zoom lens is also stabilised. It seems highly unlikely that it will be.

More ‘zoomed in’ lenses take up more space, which is why some DSLR zoom lenses are absolutely huge. Looking at the iPhone 7 Plus’s camera housing, the bump isn’t huge. It’s highly likely that the added size of the 2x lens roughly matches up with the extra space taken up by the 1x lens’s OIS motor.

In other words, zoomed-in photos probably aren’t going to look as good in poor lighting. Sorry.


It is reassuring, though, that Apple hasn’t had to change the focal length of the new iPhone in order to accommodate its new style. The base focal length is still 27mm in standard camera terms, meaning its view will be the same as you’re used to in recent iPhones.


Apple is great at maintaining standards. Through the entire iPad series, it has obsessively stuck to offering at least 10 hours of battery life.

The iPhone 7 Plus’s new ISP suggests we’ll see the same excellent shooting performance seen in all recent-gen iPhones. One of the greatest, least talked-about, strengths of iPhone cameras is that they shoot quickly with almost zero shutter lag and tend to nail difficult things like white balance and exposure.

A new image signal processor (ISP) is destined to be one of the least-appreciated, most often-used parts of the new Apple A10 processor. This handles everything from noise reduction to exposure and white balance.

The zoom array hugely increases the pressure on image processing, particularly if you shoot between 1x and 2x zoom. With such shots, the iPhone 7 Plus has to merge the information from two sensors. It’s not a simple operation.

Apple’s Phil Schiller says it involves 100 billion operations, and claims it takes just 25 milliseconds. That’s fast enough to feel instant. We’ll see whether it stacks up in our review.


One feature we may not see right from the on-sale day is something phones like the HTC One M8 use their dual-camera arrays for. By capturing a depth map of a scene, the iPhone 7 can create a shallow-depth-of-field effect, making your subject pop by blurring out the background.

Historically, this hasn’t worked well. Poor-quality depth maps and very simple blurring of backgrounds can make your shots look like they’ve been edited on Photoshop by a 14-year-old who only spent about five minutes on the job.

There is a sign that Apple’s take on the idea is going to be something special, though. At the iPhone 7 Plus launch, Apple showed off a few demo images using the algorithm, and it was the most convincing faux-bokeh effect I’ve seen from a phone.

iPhone 7 Plus 11

iPhone 7 Plus 9

The crucial difference is that the background doesn’t appear simply blurred. Light sources have a ‘bloom’ effect, which you can normally only get with a wide aperture lens and a much larger sensor than the iPhone 7 Plus has.

We’ll have to wait until later in 2016 to see whether this makes it into the final software, though.

This effect will be part of the Portrait mode in the iPhone camera app, and you’ll be able to see a preview of the effect before you shoot too. With this sort of feature, you normally have to apply it in post-production, which makes it enough of a pain for most people to forget about using it.


It was only a matter of time before Apple added a Raw capture option to its iPhone series, and the day has come. As such, the iPhone 7 and 7S are arguably more enthusiast-friendly than the majority of low-end zoom compact cameras, and almost all tough cameras.

Adding Raw capture to the iPhone gives photographers a lot more creative freedom, and should allow them to mitigate – if not entirely overcome – some of the limitations of shooting with a control-limited device and a small sensor format. Raw shooting is coming to older iPhones soon too, with the upcoming release of iOS 10.

It’s one thing to see an iPhone 7 and iPhone 7 Plus camera sample at Apple’s event, it’s completely another to see real-life camera samples.

A combination of good smartphone camera and instant social sharing ability have made everyone a photographer or at-least infused the interest to be a better photographer than just average. Here are few initial samples shot on iPhone 7 plus all new camera system.

Good contrast and Dynamic Range
Good contrast and Dynamic Range

The new iPhone 7 cameras are very much capable of achieving great details and bokeh using artificial intelligence algorithm. But is that the future we are heading towards? Decades ago the introduction of affordable compact digital cameras ended the era of film camera. Now it belongs to the vintage section. The smartphone will make a similar impact on the digital compact cameras. We are already seeing the effects as the sales of compact cameras declined by a huge margin over the last few years.

Metering handles well.
Metering handles well.
NFL: Minnesota Vikings vs Tennessee Titans NFL: Minnesota Vikings vs Tennessee Titans Nissan Stadium/Nashville, Credit: David Klutho
NFL: Minnesota Vikings vs Tennessee Titans Nissan Stadium/Nashville, Credit: David Klutho
No loss of color even on high contrast

According to Apple, new and improved 12MP sensor on iPhone 7 is 60 percent faster and 30 percent more efficient with 4 LEDs at the back that help to illuminate the surrounding. iPhone 7 Plus sports a dual camera and sports a 10x zoom feature. The 1-2x is optical while the 2x-10x is dependent on software and telephoto lens. Apple says that the additional lens will help software in creating shallow depth of field to give a DSLR like feel. The cameras come with f/1.8 aperture which should help in low light as well as creating shallow depth of field. All this is complimented well by a better screen on the iPhone 7.

camera bokeh iphone 7
low light and bokeh performance

With an exclusive opportunity to photograph the US Open with an unreleased iPhone 7 Plus, Photographer Nordeman documented the world’s greatest tennis tournament from the intimate perspective of a participant.

IPhone 7 closeup portrait
The portrait sample looks crisp and punchy.

iPhone 7 Camera Samples are Revolutionary

iphone 7 at us open samples
Men’s final action between Novak Djokovic and Stan Wawrinka (Landon Nordeman for ESPN)

The photographs especially the one’s taken at US open looks fantastic for a smartphone camera. It may be argued that the condition were good with a sunny weather but still the performance stands out. The iPhone particularly does well in the back-light shots where it retains enough details in the shadow. Gone are the days for over the top HDRs with the ever improving camera system on smartphones.

Comment below with what you think about the new iPhone 7 .