In a significant change, the popular photo-sharing app announced native support for landscape and portrait-shaped photos. The update rolled out to all iOS and Android users on Thursday.
From its inception back in 2010, Instagram has been known for its recognizable 640×640 filtered photos. But the company is lifting the square aspect ratio restriction in order to help photographers better tell their stories.
According to Instagram, the photos and videos can now be shared in both portrait and landscape orientation on Instagram. Square format has been and always will be part of who we are. It turns out that nearly one in five photos or videos people post aren’t in the square format. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.
To be clear, Instagram is not allowing you to capture photos or videos in landscape or portrait mode using the app, but photos and videos captured by other means are now shared in all their glory. Horizontal and vertical pics will appear in your feed without the telltale white space that shows you imported the pic from a separate app.
And if you still want to crop those photos and videos in any way, Instagram is making that process slightly easier, too. To that end, a small new toggle button will now appear on the lower left-hand side of the screen in the Library section.
Tapping it automatically re sizes your media to the app’s square-friendly format. Users can also double-tap the image, as well as pinch-to-zoom to their liking.
The feature is also available for videos. Users are allowed to upload widescreen videos without being forced to crop their video to fit the square orientation.
In addition to this change, Instagram is also making all filters available for both photos and videos, and photographers can now adjust the intensity of filters on videos as well.